About Rashi —
Fashion Student & Content Creator
Hi, I’m Rashi - a fashion communication student and content creator with a strong interest in visual storytelling and design-led narratives.
I’m currently pursuing a degree in Fashion Communication, with hands-on experience across UI/UX design, print media, branding, and visual communication. My academic work focuses on creating thoughtful, functional visuals that balance aesthetics with clarity and intent.
Alongside my studies, I work as a content creator in the beauty, fashion, and lifestyle space, collaborating with brands to produce content that feels authentic, trend-aware, and aligned with audience sensibilities. I approach content with a strategic mindset, where visuals, messaging, and platform relevance work in harmony.
I also have experience in directing shoots and contributing to creative direction for both college and external projects. From conceptualising ideas and building moodboards to coordinating shoots and executions, I enjoy being involved in the process of bringing concepts to life.
Currently, I’m also in the process of developing a podcast titled Coffee For One—a personal project centred around productivity, self-reflection, and everyday experiences, approached in a grounded and relatable way.
Through design, content, and storytelling, I aim to create work that feels intentional, relevant, and visually engaging.
What I Offer
Graphic, Print and Digital Media
I work across graphic design and print media, creating concept-driven layouts with a strong focus on visual hierarchy and storytelling. My experience includes designing magazines, photobooks, tabloids, editorial pages, food columns, menus, and print collaterals, with an emphasis on typography, grids, and image-led narratives.
I also design websites and digital layouts, including portfolio-based and content-led platforms. Rooted in UI/UX principles, my approach ensures that designs are not only visually refined but also intuitive, functional, and audience-focused.
Content Creation
content creator behind @rashix.x on Instagram, and a UGC creator based in India. I create authentic and creative content consisting of Videos and Pictures with minimal aesthetics -where the focus of content can naturally STAND OUT.
My content is always aligned with the global trends and algorithms of the platform its presented on to resonate with the target audience, attract engagement and increase conversions. I make sure to incorporate brand's core values, branding and marketing requirements in mind when creating content.
Creative Direction
I have experience in directing and assisting creative direction for both college and external shoots, with a strong focus on concept-building and visual coherence. My involvement ranges from conceptualisation and moodboarding to on-ground execution, paying close attention to details as small as prop placement and framing.
With a modern, design-led vision, I aim to create visuals that feel intentional and concept-driven. I enjoy shaping narratives through styling, composition, and atmosphere—ensuring each element contributes meaningfully to the overall story.
Podcast Creation
Coffee For One is a personal podcast project hosted by Rashi, currently in the works. Designed as a space for quiet reflection and intentional pauses, the podcast explores wellness, productivity, self-care, growth, and light-hearted, conversations.
The vision is simple: your me-time, in audio form. Think of a sunny café corner, an iced coffee, a magazine on the table, and a girl fully present in her own company. Coffee For One captures that feeling—cozy, comforting, and reflective—encouraging listeners to slow down, tune in, and enjoy their own space.
Social Media Management
Anyone can keep an Instagram Account alive with a few posts, according to Meta's recommendation, with ideas generated by AI.
I specialise in curating the personality of social media accounts, balancing strategy, visuals, and day-to-day platform management, tone, speech, and vibe that caters specifically to the accounts' target audience.